Have you ever tried to get money for an event? It can feel like a big task! Big companies often help pay for events, but they get lots of asks. A good letter can make your ask stand out. I want to help you get the money you need for your next event.
I’ve been writing letters asking for money for over ten years. I’ve learned what works and what doesn’t. The right words can open doors to big checks! In this post, I’ll share my best tips and give you ten letters you can use right away. These will help you get the support you need.
Let’s look at how to write letters that get companies to say “yes” to helping with your event!
Sample Letters of Request for Event Sponsorship
Here are ten letter samples you can use when asking a company to sponsor your event. Feel free to change them to fit your needs.
1. Basic Sponsorship Request Letter
Subject: Request for Sponsorship: [Your Event Name]
Dear [Sponsor Name],
My name is [Your Name] and I work with [Your Organization]. We are planning our [Event Name] on [Date] at [Location]. This event will bring together [number] people from [your community or industry].
We think [Sponsor Company] would be a great partner for our event. Your focus on [mention something about their values or work] matches what our event is about.
We have different ways you can help:
- Gold Sponsor: $2,500
- Silver Sponsor: $1,000
- Bronze Sponsor: $500
As a sponsor, you would get:
- Your logo on all event materials
- A booth at the event
- Thanks from the stage
- [Other benefits]
I’ve added more info about our event. Can we talk more about this? I can be reached at [phone] or [email].
Thank you for thinking about this!
Sincerely, [Your Name] [Your Title] [Your Organization] [Contact Information]
2. Community Event Sponsorship Request
Subject: Help Support Our Community: [Event Name] Sponsorship
Dear [Sponsor Name],
Our town is getting ready for the 5th Annual [Community Event Name], and we need your help! This fun day brings our neighbors together and helps raise money for [cause or project].
Last year, more than [number] people came to our event. We had games, food, and music. This year will be even bigger on [Date] at [Location].
[Company Name] has always been an important part of our town. Your help with our event would mean so much to everyone here.
Here’s how you can help:
- Town Hero: $1,500 (Includes main stage naming rights, big banner, and special thanks)
- Community Star: $750 (Includes booth space and your name on all ads)
- Neighborhood Friend: $300 (Includes your name in our program)
Your help will make our event better and show everyone that you care about our town.
I’d love to talk more about this with you. Please call me at [phone number] or email [email address].
Thanks for being part of our community,
[Your Name] [Your Role] [Community Group Name] [Contact Information]
3. School Event Sponsorship Request
Subject: Partner with [School Name] for our [Event Name]
Dear [Sponsor Contact],
The students at [School Name] are excited about our upcoming [Event Name] on [Date]. This special event will [brief description of purpose – fundraiser, educational event, etc.].
Our school is looking for businesses that care about kids and education. Your company stands out because [mention why they’d be a good fit].
By helping with our event, you show our [number] students and their families that you care about their future.
Sponsorship Options:
- Head of the Class: $1,000
- Honor Roll: $500
- School Spirit: $250
All sponsors will get:
- Thanks in our school newsletter (sent to [number] families)
- A sign at the event
- A special thank you from our principal at the event
- Tax benefits for your donation
Our students are learning about how businesses and schools can work together. Your help would be a great example for them.
Can we meet to talk more about this? I’m free [suggest some times] or can work around your schedule.
Thank you for helping our students!
Warmly, [Your Name] [Your Role – PTA Member, Teacher, etc.] [School Name] [Phone and Email]
4. Nonprofit Fundraising Event Sponsorship
Subject: Join [Organization Name] in Making a Difference – Sponsorship Request
Dear [Sponsor Name],
Every day, [brief description of the problem your nonprofit addresses]. At [Your Nonprofit], we work to [brief description of your mission].
On [Event Date], we’re holding our [Event Name] at [Location]. This event will help us raise money to [specific goal or project].
We’ve seen your company’s commitment to [value that aligns with your cause]. That’s why we think you’d be a perfect partner for our event.
We offer these sponsorship levels:
- Change Maker: $3,000
- Hope Builder: $1,500
- Friend: $750
Your sponsorship includes:
- Your name and logo in our event program
- Social media posts thanking you
- A display table at our event
- [Other benefits]
Most importantly, you’ll help us [describe the impact of their donation].
I’ve added a packet with more details. I’ll call next week to answer any questions, or feel free to contact me at [phone/email].
With gratitude, [Your Name] [Your Title] [Organization Name] [Contact Information]
5. Sports Team Sponsorship Request
Subject: Support Local Athletes: [Team Name] Sponsorship Opportunity
Dear [Sponsor Name],
The [Team Name] is getting ready for a great season! Our team of [number] young athletes is working hard to [team goals].
We’re looking for local businesses to help support our team this year. Your company caught our eye because [reason they’d be a good sponsor].
With your help, we can buy new [equipment needed], pay for [travel/tournament fees/etc.], and make sure every player can be part of our team.
Our sponsorship options are:
- MVP Sponsor: $1,200 (Your logo on our jerseys, a team plaque, and banner at games)
- All-Star Sponsor: $600 (Your banner at our home field and name on team website)
- Team Booster: $300 (Your name listed in our game programs)
When you sponsor our team, you reach [number] families who come to our games and follow us online. Plus, you help kids learn about teamwork and staying active.
I’d be happy to tell you more about our team and how your support would help. Please call me at [phone] or email [email address].
Thank you for thinking about helping our young athletes!
In team spirit, [Your Name] [Your Role – Coach, Team Manager, etc.] [Team Name] [Contact Information]
6. Festival or Fair Sponsorship Request
Subject: Be Part of [Festival/Fair Name] – Sponsorship Invitation
Dear [Sponsor Name],
The [Festival/Fair Name] is coming to [Location] on [Dates]! This will be our [number] year bringing fun, food, and entertainment to our area.
Last year, more than [attendance number] people came to enjoy our [list main attractions]. This year promises to be even better with [new attractions or features].
We’re looking for local businesses to help make this event special. [Company Name] would be perfect because [reason they’re a good fit].
Sponsorship Packages:
- Festival Star: $2,000 (Main stage naming rights, prime booth location, logo on all materials)
- Event Partner: $1,000 (Banner placement, booth space, logo on posters and programs)
- Festival Friend: $500 (Name in program and on website, small booth space)
By joining us, you’ll get your name in front of thousands of local people while helping make our community better.
I’ve added our full sponsorship packet. I’ll follow up next week, or feel free to contact me at [phone/email].
Looking forward to having you be part of this year’s event!
Best regards, [Your Name] [Your Role] [Festival/Fair Name] [Contact Information]
7. Conference or Business Event Sponsorship
Subject: [Conference Name] Sponsorship Opportunity
Dear [Sponsor Name],
The [Conference/Event Name] is set for [Dates] at [Location]. This event brings together [description of attendees] to learn about [conference topic/theme].
We’re expecting [number] people to join us this year. These are [describe attendees – their jobs, interests, etc.].
[Company Name] would be an ideal sponsor because [reason they match well with your event]. Your products/services would be of great interest to our attendees.
Our sponsorship options include:
- Premier Sponsor: $5,000 (Speaking slot, prime exhibit space, top billing on all materials)
- Gold Sponsor: $2,500 (Exhibit booth, logo on all materials, special mention during event)
- Silver Sponsor: $1,000 (Logo in program and on website, small display table)
As a sponsor, you’ll meet many possible clients and show your leadership in the field.
The full details are in the attached packet. I’m happy to discuss this further and answer any questions. Please contact me at [phone/email].
Thank you for your consideration,
[Your Name] [Your Title] [Organization/Conference Name] [Contact Information]
8. Arts or Cultural Event Sponsorship
Subject: Support the Arts: [Event Name] Sponsorship Request
Dear [Sponsor Name],
The [Arts Organization] is proud to present [Event Name] on [Date(s)] at [Venue]. This [type of event – concert, exhibition, performance] will showcase [description of artists or works].
Each year, our events bring [number] arts lovers together. These people care about culture and support businesses that help the arts grow.
We’ve noticed [Company Name]’s interest in making our community better. We think you’d be a perfect partner for this special event.
Sponsorship Levels:
- Patron of the Arts: $2,000 (VIP tickets, private reception with artists, prominent logo placement)
- Benefactor: $1,000 (Reserved seating, program acknowledgment, logo on promotional materials)
- Friend of the Arts: $500 (Program listing, website recognition, ticket package)
Your support helps us bring amazing arts to our community while getting your name in front of people who might become your customers.
I would love to talk more about how we can work together. Please contact me at [phone/email].
With appreciation for the arts,
[Your Name] [Your Title] [Arts Organization] [Contact Information]
9. Charity Walk/Run/Bike Event Sponsorship
Subject: Join Us in the Fight Against [Cause]: [Event Name] Sponsorship
Dear [Sponsor Name],
On [Date], hundreds of people will come together for the [Event Name] to raise money for [cause or organization]. This [walk/run/bike] event will help us [specific goal or impact].
Last year, we raised [amount] with help from our community and business sponsors. This money helped us [what was accomplished].
We’ve seen how [Company Name] cares about [related value or cause]. That’s why we’re asking you to join us as a sponsor this year.
Sponsorship Options:
- Finish Line Sponsor: $2,000 (Name on finish line banner, event t-shirts, and all promotional materials)
- Mile Marker Sponsor: $1,000 (Name on mile marker signs, event website, and t-shirts)
- Water Station Sponsor: $500 (Name at water station and in event program)
All sponsors are invited to set up a booth at our event and can join the [walk/run/bike] for free.
Your help will make our event better and show that you care about [cause]. Plus, you’ll reach people who share your values.
I’ve included more information about our event and the work we do. Please call me at [phone] or email [email] with any questions.
Together, we can make a difference!
Gratefully, [Your Name] [Your Role] [Organization Name] [Contact Information]
10. Music or Entertainment Event Sponsorship
Subject: Rock the [Venue/Town] with [Event Name] – Sponsorship Opportunity
Dear [Sponsor Name],
The beat is building for this year’s [Event Name]! On [Date], we’ll bring [description of entertainment] to [Venue/Location]. This event will attract [number] fans of all ages.
We’re looking for cool businesses to help make this show amazing. [Company Name] stands out as a perfect match because [reason they fit with your event].
By joining us as a sponsor, you’ll connect with [description of audience] while helping bring great music/entertainment to our area.
Sponsorship Packages:
- Headliner: $3,000 (Stage banner, VIP passes, meet & greet with performers, top billing on all materials)
- Opening Act: $1,500 (Event poster and program logo, social media shout-outs, 6 VIP tickets)
- Fan Club: $750 (Program mention, website listing, 2 general admission tickets)
Your brand will be seen by everyone at the event and in all our ads. Best of all, you’ll be known as a company that supports great entertainment in our community.
I’ve attached more details about the event and our audience. I’d love to discuss how we can make this partnership rock for both of us! Please contact me at [phone/email].
Let’s make some noise together!
[Your Name] [Your Title] [Organization/Event Name] [Contact Information]
Wrapping Up
Getting money for your event doesn’t have to be hard. With the right letter, you can show companies why helping you is good for them too. The key is to be clear, friendly, and show how sponsoring your event will help them reach new people.
Don’t forget to follow up after sending your letter. A quick phone call or email can help move things along. Also, once you get sponsors, be sure to thank them and give them all the good things you promised.
I hope these ten letter samples help you get the support you need for your next event. Change them to fit your needs, and don’t be afraid to show your excitement about your event. Companies want to work with people who care!
Good luck with your event, and happy fundraising!